Are influencers the new actors? Bollywood debates the shift
In the digital age, where a social media following can often eclipse traditional credentials, Bollywood’s casting ecosystem is undergoing a groundbreaking shift. Once, a star’s journey was defined by theatre workshops, television gigs, and modeling portfolios. Today, it increasingly begins with reels, stories, and viral videos shared with millions of followers. This new reality has brought social media influencers—content creators with ready fanbases—directly into the casting rooms of films and OTT projects, shaking up longstanding norms and sparking intense debate within the industry.* This article was originally published here
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